Cohort retention
% of cohort ordering againCohortSizeM0M1M2M3M4M5
Mar 2026612
100%
38%
26%
21%
18%
16%
Apr 2026688
100%
41%
29%
24%
20%
—
May 2026731
100%
44%
31%
26%
—
—
Jun 2026802
100%
46%
34%
—
—
—
Jul 2026874
100%
49%
—
—
—
—
Aug 2026391
100%
—
—
—
—
—
Month-1 retention has climbed from 38% to 49% since the welcome flow was rebuilt in April.
Lifetime value by acquisition channel
12-month LTVNew vs. returning orders
orders per dayRepeat customer rate
31.2%
of orders this period
Avg. orders per customer
1.62
trailing 12 months
Time to second order
47 days
median