Revenue
$84,320
+12.4%vs previous period
Orders
1,847
+8.1%vs previous period
Avg. order value
$45.65
+3.9%vs previous period
Return rate
2.8%
-0.6ptvs previous period
Revenue over time
Last 30 daysRevenue by channel
Last 30 days- Direct$24,45329%
- Instagram$20,23724%
- Google$17,70721%
- Email$15,17818%
- TikTok$6,7468%
Product performance
by revenue| Product | Trend | Units | Revenue | Margin |
|---|---|---|---|---|
Amber & Oak Woody · 9oz | 470 | $15,468 | 63% | |
Smoked Vetiver Smoky · 12oz | 322 | $14,615 | 66% | |
Winter Hearth Spiced · 12oz | 272 | $12,367 | 64% | |
Fig & Cedar Green · 9oz | 371 | $12,212 | 61% | |
Sea Salt Neroli Fresh · 9oz | 297 | $9,769 | 58% | |
Linen & Bergamot Clean · 9oz | 272 | $8,955 | 60% | |
Discovery Set Bundle · 4×2oz | 223 | $6,280 | 44% | |
Wild Fig Travel Tin Green · 4oz | 248 | $4,652 | 49% |
⚡ Insight
Wednesday revenue spiked 34% — traced to the Amber & Oak restock email (open rate 41%).
Period summary
- Gross margin
- 59.4%
- Repeat order rate
- 31.2%
- Units per order
- 1.34
- Refunds issued
- $1,771
Top insight this period
Amber & Oak is your fastest-moving SKU, up 18% in units and driving 22% of revenue — consider increasing its ad budget.